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Using Psychology for Selling Your Home

Though every homebuyer has specific things they are looking for, it is important to recognize that you can use basic psychology—as well as a home’s amenities—to your advantage. After all, it is almost possible to find a home that hits every single item on your client’s wish list. Fortunately, you can make a house look like the perfect option with a some subtle but persuasive staging techniques.

The Power of Smell

There is a reason so many real estate agents make freshly baked cookies in the houses they are showing. To put it simply, good smells sell. They evoke a home that is happy, peaceful and comfortable. This approach can be especially beneficial if you are showing the home to a bachelor. After all, he might not have any idea how to bake cookies and may never use the oven for this purpose, but the smell is likely to remind him of happy moments from his past.

Staging for Success

Looking at an empty home is visually boring, and it also makes it harder for people to picture how their furniture will fit inside each room. Stage the home to include the basics so that prospects will be able to understand how the floor plan might work. As an added bonus, create a living room environment that makes people feel at ease, like they can kick back, turn on the television and enjoy their favorite beverage. This increases a buyer’s interest, as it will speak to their desire to stop looking and start relaxing, which will help you close the deal. Make sure you do not crowd rooms with too much furniture because a lack of space can leave buyers feeling stressed.

Use Color to Gain Trust

Research has proven that colors have a major impact on mood, so you need to consider the use of color in your space. For example, blue represents trust, strength and dependability, and it also ranks as the favorite color of both genders. However, this does not mean you should put paint the walls of every room blue. Instead, pick a neutral wall color but incorporate accent colors to evoke a deeper response. After all, a key component of getting someone to buy a home is building trust, so it makes sense to subtly instill this feeling.

By putting these pieces together, it will be easier for real estate agents and homeowners to capture the attention of prospective buyers. Keep in mind that smell, staging and color can make buyers feel comfortable enough to picture themselves living in the home.