5 Books Every Real Estate Agent Should Read

Self-education is a great way to gain knowledge and therefore power. Agents should constantly be educating themselves on the market, the community and the who’s-who of the industry. So pick one of these books up at the nearest Barnes & Nobles or order it on your Nook and get to studying!

1. Trump-Style Negotiation: Author-George Ross. This book offers insights into Donald J. Trump’s big-thinking negotiation style, which leaves the contract details to his trusted adviser, George Ross. Only serious real estate buyers, sellers, real estate agents and investors will study this well-written book that reveals negotiation tactics not found elsewhere, illustrated with many actual examples from Trump acquisitions.

2. Success as a Real Estate Agent for Dummies: Author-Dirk Zeller. Whether you are a new real estate agent, a longtime “old pro” agent or an individual thinking about becoming an agent, this basic book by a real estate coach explains what is involved in selling real estate for sales commissions, how to manage sales time profitably and how to get started fast by contacting expired listings and “for sale by owners.” The book includes an invaluable list of Web sites for agents plus the author’s advice on how to gain competitive advantages by obtaining a “slice of the market.”

3. Buy Even Lower : Author-Scott Frank and Andy Heller. Aimed at real estate investors and sales agents, this book, by two full-time corporate executives and part-time realty investors, shows how they buy single-family houses at targeted below-market prices and then either buy and hold, buy and flip or (their favorite) buy and lease-purchase. The authors favor “ugly and awful” three-bedroom, two-bathroom houses in middle-income neighborhoods.

4. Confessions of a Real Estate Entrepreneur: Author-James A. Randel.This book’s theme is how to add value to a real estate investment, whether you invest in raw land, houses, run-down factory buildings with potential or fixer-upper apartments and offices. The author shares his mistakes and his successes, along with his advice to invest with as little of your own cash as possible. Negotiation strategies are also highlighted throughout this book.

5. Bubbles, Booms and Busts-Make Money in Any Real Estate Market: Author-Blanche Evans. This well-researched and up-to-date book explains the signals of local rising, falling or neutral local home sales markets and how to profit in any situation if you take a long-term perspective on home sales. “Except for local economic shocks, like the collapse or exit of a major employer, home prices nationwide have not gone down since the Great Depression,” the author reminds readers.

For more questions on the best books to buy or where to find your next home please contact one of our Lifestyle Professionals here at MODTOWN today!