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Our Strategy
Hard work is still the best way to sell your home.
Special programs that sound too good to be true usually are.
No gimmicks!
Our goal is to sell your property at the BEST possible price, in the LEAST amount of time.
Internet Marketing
A staff of highly trained professionals is at your service. To advertise your development on the World Wide Web, we:
- Prominently display your property on our company website (www.modtownrealty.com)
- Post online flyers & advertisements on a DAILY basis to the following popular Real Estate websites: Craigslist.org, Backpage.com, Oodle.com, Trulia.com & Dallasnews.com
- List your home on Realtor.com (24-hour, public-access, real estate listings website. Hosting your development on Realtor.com will consequently include your home to be displayed on the real estate sections of AOL, MSN, Netscape, Moving.com, Wall Street Journal, Juno, NetZero, Excite, CompuServe, Daily Herald and over fifty additional real estate sites.
- Have compiled an extensive database of over 1200 active Real Estate agents in the DFW area, and we notify them of your listing via e-mail.
At your request, we coordinate direct e-mail blast campaigns. There are various options and each campaign will be different. Please inquire if interested.
Agent Marketing
At Modtown Realty, we approach selling our listings in a fresh, unique way. Our internal structure was created to provide incentive to our agents to promote any company listing as if it were their own. Therefore, at Modtown Realty, you get more "bang for your buck." Instead of only having one listing agent, you would now have an entire office working for you.
In addition to listing your home, along with photos and a detailed description, on the Multiple Listing Service which is used by all realtors in the greater DFW area, your agent will host a "Broker's Open House," inviting the entire Realtor community to preview your home.
Advertising:
Print
If you are interested in advertising your property, Modtown Realty receives special rates with the following publications: Dallas Morning News, Envy Magazine, D Magazine, Paper City, Modern Luxury, Dallas Observer, etc.
Signage
An important emphasis is placed on branding, and our signage is sure to catch the eye of potential buyers.
Direct Mail
At your request, we coordinate direct mail campaigns. There are various options and each campaign will be different. Please inquire if interested.
Home Staging
To ensure that your home is ready to be listed on the market at its highest potential, we offer a free Home Staging service. A specialist will schedule a tour of your home, at a time that is convenient for you, and observations will be made on ways to make your home more presentable for show.
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In addition to assisting sellers and buyers, Modtown Realty supports Real Estate developers with coordinating marketing strategies and selling new developments.
Pre-Development
In preparing to market your development, Modtown Realty:
- Gathers and analyzes all market and demographic data
- Determines the product to be developed, including size and scope, absorption rate, pricing, unit square footage, standard features and upgrade options
- Facilitates pre-development coordination using knowledge of available resources and our extensive network of contacts within financing organizations, development corporations, architects and builders
Marketing
To be efficient and productive in advertising your property, Modtown Realty:
- Creates a marketing calendar
- Educates our realtors about the project
- Assists in website development
- Builds a web presence using modern & creative strategies
- Develops print advertising campaigns targeted to the identified market
- Produces press releases
- Designs and distributes brochures and marketing packets
- Posts visible signage
- Hosts promotional events and open houses
- Issues monthly reports on our marketing results
Post-Marketing
To facilitate a successful sale, Modtown Realty:
- Finalizes and manages sales contracts
- Assists buyers with financing selections
- Coordinates buyers' upgrades and changes order requests
- Tracks escrow and legal documentation
- Organizes closing and buyers' final walk-through
- Follows-up with buyers to obtain feedback for product and marketing improvement
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